Hispanic Heritage Month, celebrated Sept. 15 to Oct. 15, honors the contributions of Hispanics to the U.S. economy and culture – contributions that are especially significant in franchising. Hispanic-owned franchises generate 1.6 times more sales and employ 1.5 times more people per location than their independent counterparts, according to an International Franchise Association (IFA) and Oxford Economics study. To help these franchisees network, the IFA established the Hispanic Latino Franchise Leadership Council as part of its Diversity Institute. The U.S. Small Business Administration (SBA) has also taken notice of Hispanics’ entrepreneurship and influence on the economy.